Jos Anshell
CEO

Experience: 42 years (most of them spent in meetings)

Three-word bio: "Perfectionist. Grandfather. Pianist."

By day: Functions as the business and management mind behind the Moses Anshell team. Loves to read strategy documents and spreadsheets. Proud of partnering with Louie Moses back in 1982 (that's 26 years without a fatality!)

By night: Has been known to sing karaoke. Usually chooses "Deacon Blues" by Steely Dan. Suns and Diamondbacks die-hard fan.

Advertising words to live by: "Stand for something. I don't care what it is. Pick something and run with it."

Often reminds co-workers of: The Dustin Hoffman character in "Rain Man." Does more math in his head before breakfast than most folks do in a lifetime.

Random Jos factoids: Has his Master's degree from Northwestern... Used to work for Lever Brothers... Still weighs what he did in college, the lousy SOB... Wife, Barb, may be candidate for sainthood... Favorite movie? "Rocky".