Annette Kracht
Director, Interactive and Digital Marketing

Experience: 16 years.

Three-word bio: "Does not compute."

By dayWorks tirelessly to make the world of Interactive a little less "country" and lot more "rock and roll."

By night: Is busy completing a full-scale version of the digital world from the movie TRON.

Advertising words to live by: "Make it relevant to me... or reboot and try again."

Why this business: "Because NASA wouldn't let her wear jeans and a hoodie."

Often reminds co-workers of: Lisa Simpson, minus the sax and squeaky voice.

Random Annette factoids: OHas more shoes than Imelda Marcos, was livin' the "green" life long before it became fashionable, and has been to more countries than the swine flu.